Social Marketing: Influencing Behaviors for Good

Author(s): Philip Kotler

ISBN 10: 1412956471
ISBN 13: 9781412956475

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Other books by Philip Kotler

1. 8 Maneras de crecer

2. A Framework for Marketing Management

3. A Framework for Marketing Management

4. B2B Brand Management

5. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

6. Kotler on Marketing

7. Market Your Way to Growth: 8 Ways to Win

8. Marketing 3.0: From Products to Customers to the Human Spirit

9. Marketing for Hospitality & Tourism

10. Marketing management

11. Marketing Management

12. Marketing Management

13. Marketing places

14. Principles of Marketing

15. Principles of Marketing

16. Principles of Marketing

17. Principles of Marketing

18. Standing Room Only: Strategies for Marketing the Performing Arts

19. Strategic Marketing for Educational Institutions

20. Up and Out of Poverty: The Social Marketing Solution

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