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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line


How to find your cause, create winning campaigns—and keep the cynics at bay!

Good Works!shows how businesses can do well by doing good, with contemporary examples from across America and around the world. Companies featured include:

  • General Electric
  • IBM
  • Nike
  • Seventh Generation
  • Starbucks
  • Ben & Jerry's
  • Whole Foods Market
  • Johnson & Johnson
  • Campbell Soup Company
  • Bristol-Myers Squibb
  • Mattel
  • McDonald's
  • AT&T Wireless
  • Target
  • Chipotle Mexican Grill
  • DuPont
  • First Response
  • Macy's
  • Farmers Insurance
  • Food Network
  • Pearson
  • Marks and Spencer
  • General Mills
  • LensCrafters
  • TOMS Shoes
  • Sainsbury's
  • Avon
  • Pedigree
  • Procter & Gamble
  • Subaru
  • TELUS
  • Kraft Foods
  • SUBWAY
  • Levi's
  • Best Buy
  • Energizer
  • Allstate
  • Clorox
  • Miron Construction
  • V/Line
  • Lowe's
  • Anglian Water
  • PepsiCo
  • The Boston Beer Company
  • Western Union
  • Pfizer
  • ConAgra Foods
  • Sellen Construction
  • FedEx
  • Patagonia
  • Coca-Cola
  • Microsoft

Author(s): Philip Kotler  

ISBN 10: 1118206681
ISBN 13: 9781118206683
Pages: 282
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Other books by Philip Kotler

1. 8 Maneras de crecer
2. A Framework for Marketing Management
3. A Framework for Marketing Management
4. B2B Brand Management
5. Kotler on Marketing
6. Market Your Way to Growth: 8 Ways to Win
7. Marketing 3.0: From Products to Customers to the Human Spirit
8. Marketing for Hospitality & Tourism
9. Marketing management
10. Marketing Management
11. Marketing Management
12. Marketing places
13. Principles of Marketing
14. Principles of Marketing
15. Principles of Marketing
16. Principles of Marketing
17. Social Marketing: Influencing Behaviors for Good
18. Standing Room Only: Strategies for Marketing the Performing Arts
19. Strategic Marketing for Educational Institutions
20. Up and Out of Poverty: The Social Marketing Solution

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