MyBookList Logo

 

 

Marketing 3.0: From Products to Customers to the Human Spirit


Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Author(s): Philip Kotler  

ISBN 10: 0470598824
ISBN 13: 9780470598825
Pages: 256
Find this book on Amazon

 

This books is in the following lists (2)



Related YouTube Videos (add a video)

Add the YouTube URL below and submit:

To add a YouTube video, please copy the video's URL on YouTube and submit by clicking "Add".
The URL should look something like this: https://www.youtube.com/watch?v=CXQdBuuanI8
How to copy the videos URL from YouTube

No video yet, want to add one?

Related Articles (add an article)

Add an article URL below and submit:

To add an article, please paste the article's URL and submit by clicking "Add".
Below is an example of a valid URL:
How to copy and paste a webpage URL

No article found, do you know any related to this book?

Other books by Philip Kotler

1. 8 Maneras de crecer
2. A Framework for Marketing Management
3. A Framework for Marketing Management
4. B2B Brand Management
5. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
6. Kotler on Marketing
7. Market Your Way to Growth: 8 Ways to Win
8. Marketing for Hospitality & Tourism
9. Marketing management
10. Marketing Management
11. Marketing Management
12. Marketing places
13. Principles of Marketing
14. Principles of Marketing
15. Principles of Marketing
16. Principles of Marketing
17. Social Marketing: Influencing Behaviors for Good
18. Standing Room Only: Strategies for Marketing the Performing Arts
19. Strategic Marketing for Educational Institutions
20. Up and Out of Poverty: The Social Marketing Solution

Report an error with this book