Knock Your Socks off Selling

<p>"Now salespeople can benefit from the Knock Your Socks Off formula for wowing customers and winning clients.</p> <p>Knock Your Socks Off (KYSO) is back! The successful formula for wowing customers has been adapted into a surefire strategy for winning sales. Written by the illustrious team of Gitomer and Zemke, this book helps salespeople succeed in today's complex and stiffly competitive sales environment.</p> <p>In today's world, customers choose slowly and carefully. They demand product customization at mass manufacture prices, and they want limitless opportunities to change their minds. On top of all that, salespeople face a marketplace awash in products and services, where good first impressions and long-term relationships have never been so crucial.</p> <p>Knock Your Socks Off Selling equips salespeople with the knowledge, skills, and personal resolve necessary for navigating these murky waters. Readers learn about:</p> <p>• The philosophy of KYSO selling: How to master the art, craft, and science of buoying the customers' comfort level and confidence to buy.</p> <p>• The KYSO attitude: How to embody the straightforward credo of learning the customers' businesses and helping them understand how a product or service fits their needs.</p> <p>• KYSO selling skills: How to excel at the essential skills, such as networking, generating leads, making appointments, making presentations, assuring sales, and following through.</p> <p>• The KYSO selling reward: How to mature the relationship from buyer/seller to partnership--and keep customers coming back again and again."</p>

Author(s): Jeffrey Gitomer  

ISBN 10: 0814470300
ISBN 13: 9780814470305
Pages: 220
Format: Paperback
Publication: June 1999