Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the book for you. In How to Get to the Top, bestselling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks; Tom Chappell, founder of Tom's of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top -- and stay there -- this compelling book contains hard-hitting advice on independence and self-reliance, management dynamics, and problem solving, including:
--You cant unsour the milk.
--Speak sweetly: You may have to eat your words.
--Tip as if you were the tippee.
--Act like you own the place.
--You have to know the rules to break them.
--Never be late.
--Always compliment the chef . . . especially at home.
--Teach your girls to whistle.
--Spend the company's money as you would your own.
--Dont teach the quarterback to catch.
"Chris Anderson's Free unpacks a paradox of the online marketplace—people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
—Newsweek
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways—some illegal, many not—to go Free."
—Boston Sunday Globe
"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."
—Alan T. Saracevic, San Francisco Chronicle The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Download the audiobook of Free for free! Details inside the book.
For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership.
This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time.
This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known—frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership.
The workplace isn't what it used to be—and neither is the workforce.
Today's companies have fewer hierarchical layers. The nature of work is also more virtual, collaborative, and transparent than at any previous time. Information flows move every which way, shifting from top-down to all-in. And the workforce is forever altered too. Sweeping changes in expectations across backgrounds, experiences, generations, and gender are challenging long-held, inflexible beliefs of the relationship between work and life—and the very meaning of success.
These transformations, observe Cathy Benko and Molly Anderson, are also upending the ways people advance along their career paths. Careers zig and zag. Work is what you do, not where you go. The traditional corporate ladder, firmly rooted in the industrial era, proffers a one-size-fits-all view of the world of work. In this book, the authors argue convincingly that a lattice model is better suited for today's global business environment.
The Corporate Lattice provides a framework to scale options for how careers are built, how work is done, and how participation is fostered. The corporate lattice model offers leaders a strategic approach to making the most of the shifting landscape by:
• Recognizing that there is no longer a universal view of success but rather a multiplicity of ways to grow and contribute.
• Challenging traditional models that pit high performance and career-life fit as opposing forces.
• Providing a cost-effective, systematic method to deliver more individualized and engaging work experiences.
Offering much more than theory, the authors illustrate the lattice model using rich, in-depth case studies of exemplars including Cisco, Deloitte LLP, and Thomson Reuters. They also explore the changing role each individual plays in directing his or her own lattice journey.
As businesses are challenged to scale economies of innovation and flexibility, investing for the future using yesteryear's corporate ladder blueprint is futile. The Corporate Lattice teaches organizations how to adapt to the changing world and reveals why lattice organizations are both more productive—and profitable.
For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s!
Learn:
With a balance of theory and practical examples, this guide to personal and professional life describes seven principles of life management. Targeted toward anyone who is interested in personal change, it guides you through private victory, public victory and renewal.
Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the book for you. In How to Get to the Top, bestselling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks; Tom Chappell, founder of Tom's of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top -- and stay there -- this compelling book contains hard-hitting advice on independence and self-reliance, management dynamics, and problem solving, including:
--You cant unsour the milk.
--Speak sweetly: You may have to eat your words.
--Tip as if you were the tippee.
--Act like you own the place.
--You have to know the rules to break them.
--Never be late.
--Always compliment the chef . . . especially at home.
--Teach your girls to whistle.
--Spend the company's money as you would your own.
--Dont teach the quarterback to catch.
For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership.
This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time.
This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known—frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership.
"Service businesses sell something that cannot be seen or heard, experience--and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business,
The Invisible Touch will open your eyes to this crucial branch of marketing with four key concepts:
Price: Its seductive power--from Uma Thurman's Five-Dollar Milk Shake to the Mansion at Turtle Creek.
Brand: The triumph of Red Pepper, Opium, Yahoo!, and the inscrutable A-AI AC Delco Jani Express Cleaning Service 500.
Packaging: Looking at the pretty mousetraps of Disneyland, the ugly Butterfly Effect, and a tale of oranges and heels.
Relationships: A consideration of Jim Marinelli's magic one word, Laura Nyro s folly, the madness of Tom Peters, and further ripples of the Lake Wobegon Effect.
Based on the author's extensive business experience, this book delivers its wisdom with unforgettable and often surprising examples--from the regrowth of a bitten Apple to Camden Yards' grand-slam face-lift, to the three eternal lessons of a twenty-year-old coffee commercial. Thorough, informative, and easily implemented, The Invisible Touch shows you how to market a service and, most important, how to keep happy, loyal clients with you forever."
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
The workplace isn't what it used to be—and neither is the workforce.
Today's companies have fewer hierarchical layers. The nature of work is also more virtual, collaborative, and transparent than at any previous time. Information flows move every which way, shifting from top-down to all-in. And the workforce is forever altered too. Sweeping changes in expectations across backgrounds, experiences, generations, and gender are challenging long-held, inflexible beliefs of the relationship between work and life—and the very meaning of success.
These transformations, observe Cathy Benko and Molly Anderson, are also upending the ways people advance along their career paths. Careers zig and zag. Work is what you do, not where you go. The traditional corporate ladder, firmly rooted in the industrial era, proffers a one-size-fits-all view of the world of work. In this book, the authors argue convincingly that a lattice model is better suited for today's global business environment.
The Corporate Lattice provides a framework to scale options for how careers are built, how work is done, and how participation is fostered. The corporate lattice model offers leaders a strategic approach to making the most of the shifting landscape by:
• Recognizing that there is no longer a universal view of success but rather a multiplicity of ways to grow and contribute.
• Challenging traditional models that pit high performance and career-life fit as opposing forces.
• Providing a cost-effective, systematic method to deliver more individualized and engaging work experiences.
Offering much more than theory, the authors illustrate the lattice model using rich, in-depth case studies of exemplars including Cisco, Deloitte LLP, and Thomson Reuters. They also explore the changing role each individual plays in directing his or her own lattice journey.
As businesses are challenged to scale economies of innovation and flexibility, investing for the future using yesteryear's corporate ladder blueprint is futile. The Corporate Lattice teaches organizations how to adapt to the changing world and reveals why lattice organizations are both more productive—and profitable.
In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the underlying-and largely overlooked-causes of the problem, and provide a powerful prescription for change.
The authors argue that participants in the health care system have competed to shift costs, accumulate bargaining power, and restrict services, rather than create value for patients. This zero-sum competition takes place at the wrong level-among health plans, networks, and hospitals-rather than where it matters most, in the diagnosis, treatment, and prevention of specific health conditions. Redefining Health Care lays out a breakthrough framework for redefining health care competition based on patient value. With specific recommendations for hospitals, doctors, health plans, employers, and policy makers, this book shows how to move to a positive-sum competition that will unleash stunning improvements in quality and efficiency.
Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can—and should—be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.
In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
• Selling in a bad economy
• Overcoming call reluctance
• Filling your pipeline with new business
• Staying positive, despite rejection
With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale—and life.
Next book list: List of Diverse Management and Business Books >>