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The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential


A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969 The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information—and how Edward de Bono came to develop his creative thinking tools.

Author(s): Edward De Bono  

ISBN 10: 1785040081
ISBN 13: 9781785040085
Pages: 346
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Other books by Edward De Bono

1. Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas
2. How to have a beautiful mind
3. How You Can Be More Interesting
4. Lateral Thinking: Creativity Step by Step
5. Serious Creativity: How to Be Creative Under Pressure and Turn Ideas into Action
6. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
7. Six Thinking Hats
8. Six Thinking Hats: An essential approach to business management from the creator of lateral ...
9. Teach Your Child How to Think
10. The Six Value Medals: The Essential Tool for Success in the 21st Century
11. Why So Stupid?

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