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Serious Creativity: How to Be Creative Under Pressure and Turn Ideas into Action


Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. How to unlock your creativity and add value to your ideas with the power of lateral thinking. If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.

Author(s): Edward De Bono  

ISBN 10: 0091939704
ISBN 13: 9780091939700
Pages: 480
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Other books by Edward De Bono

1. Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas
2. How to have a beautiful mind
3. How You Can Be More Interesting
4. Lateral Thinking: Creativity Step by Step
5. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
6. Six Thinking Hats
7. Six Thinking Hats: An essential approach to business management from the creator of lateral ...
8. Teach Your Child How to Think
9. The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential
10. The Six Value Medals: The Essential Tool for Success in the 21st Century
11. Why So Stupid?

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