Selling the Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into ...

Author(s): Harry Beckwith

ISBN 10: 0446672319
ISBN 13: 9780446672313
Pages: 272

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Other books by Harry Beckwith

1. The Invisible Touch : The Four Keys to Modern Marketing

2. Unthinking: The Surprising Forces Behind What We Buy

3. What Clients Love: A Field Guide to Growing Your Business

4. You, Inc.: The Art of Selling Yourself

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