Books on Search Engine Optimization (SEO)

Title: Search Engine Optimization For Dummies

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

• Covers search engine basics to help you get started
• Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
• Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
• Explains how to use link popularity in order to boost rankings
• Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start for learning how to get your site to rank high.

Author(s): Peter Kent

ISBN 13: 9781118336854
Pages: 456

Title: Google Semantic Search

Author(s): David Amerland

ISBN 13: 9780789751348

Title: Search Engine Optimization All-In-One for Dummies

Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

• Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
• Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
• Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
• Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Author(s): Clay, Bruce , Esparza, Susan

ISBN 13: 9781118024416
Pages: 768

Title: SEO 2015 and Beyond

IMPORTANTThe 2016 version of this book has now been released.

Author(s): Andy J. Williams

ISBN 13: 9781505432725
Pages: 208

Title: The Art of SEO

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensvie SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and through SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

Explore the underlying theory behind SEO and how search engines work

Learn the steps you need to prepare for, execute, and evaluate SEO initiatives

Examine a number of advanced strategies and tactics

Understand the intricacies involved in managing complex SEO projucts

Learn what's necessary to build a competent SEO team with defined roles

Glimpse the future of search and what lies ahead for the SEO industry

Author(s): Eric Enge

ISBN 13: 9781449304218
Pages: 688

Title: Search Engine Optimization: An Hour a Day

The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

• A successful SEO plan is vital to any business with an online presence
• This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
• Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
• Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Author(s): Jennifer Grappone

ISBN 13: 9780470902592
Pages: 432

Title: Local SEO (Marketing Guides for Small Businesses)

How to Find Countless Customers In Your Area with Local SEO Wouldn’t it be great if you could generate new business leads every single day? Chances are that you have been working on your online marketing campaigns for quite some time. But maybe you’re still not getting the results you really want. What if you could count on generating new LOCAL traffic to your website every day? That wish can easily become reality with Local SEO. Being an entrepreneur, your daily life is probably pretty hectic. Running a business can easily feel overwhelming, especially if you have employees counting on you for their income. Keeping your existing marketing plan on track might feel like a full-time job; how can you possibly add more tasks to your online marketing checklist? Local SEO can give you the extra daily traffic your company needs while barely adding anything to your regular marketing schedule. It will work for you because once you get some key elements set up and tweak a couple of your everyday online marketing efforts, your Local SEO strategy will be up and running. Learn What it Takes to Put Local SEO to Work For Your Company In the book “Local SEO: Proven Strategies & Tips for Better Local Google Ranking,” you will find the essential elements of a successful Local SEO strategy. Plus, you will discover ways to put social media marketing to work in support of your Local SEO efforts. Every aspect of a Local SEO strategy comes together in an effort to feed your business’s vital information to Google, which then sends consumers to you. Local SEO is an easy and reliable inbound marketing method for businesses of all sizes, in any location. As you read the book and follow the steps outlined in each chapter, you will see your new Local SEO strategy begin to take shape. Every section builds upon the previous one and results in a complete Local SEO optimization plan that any business can successfully implement. It’s the perfect way to bring scores of new local clients to your company. In the book, you’ll discover: • What Local SEO is • Why implementing it is so important to your company’s endurance • What makes Local SEO more important that global SEO • What role Google plays in your Local SEO strategy’s success • How social media platforms can support your Local SEO strategy • What you can do with your website content to make it more Local SEO-friendly Claiming a bigger share of your local market becomes so much easier with the power of Local SEO at your fingertips.

Author(s): Ray L. Perry

ISBN 13: 9781533258380
Pages: 62

Title: SEO - the Ultimate Search Engine Optimization Strategies!

SEO... Master It Today! This book will teach you many SEO strategies that you can use for your marketing campaigns.

Author(s): Andrew Johansen

ISBN 13: 9781519372741
Pages: 66

Title: Small Business Seo & Local Seo Ranking Strategies

This is one of the most comprehensive, yet step by step books ever published on Local & Small Business SEO. The author Shane David has over 15 years experience doing SEO full time for local and small businesses.

Author(s): Shane David

ISBN 13: 9781516937196
Pages: 92

Title: Seo Made Easy

Author(s): Evan Bailyn

ISBN 13: 9780789751232

Title: SEO 2016 and Beyond

Now in it's 5th major version. Fully updated. This book follows on from the hugely successful line including the best-selling SEO 2012 & Beyond, SEO 2013 & Beyond, SEO 2014 & Beyond and SEO 2015 & Beyond.

Author(s): Andy Williams

ISBN 13: 9781517201401
Pages: 214

Title: SEO For Dummies

Luckily, this book is your survival guide, arming you with the SEO smarts and know-how to get your website seen and trafficked by the masses.

Author(s): Peter Kent

ISBN 13: 9781119129554
Pages: 456

Title: Search Engine Optimization All-in-One For Dummies

Does the whole topic of search engine optimization make you dizzy? Relax and grab this book! It breaks this huge topic into manageable chunks with nine minibooks, each covering one important part of SEO.

Author(s): Bruce Clay

ISBN 13: 9781118921753
Pages: 792