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The Transformative CEO: Impact Lessons from Industry Game Changers


Leadership Lessons from the World’s Greatest CEOs

“Fox and Reiss have created a new leadership category—The Transformative CEO.”
—Rafael Pastor, CEO, Vistage International

Bestselling author Jeffrey Fox literally wrote the book on How to Become CEO, and radio talk show host Robert Reiss has explored strategy with some of the world’s biggest business legends.

Now, in The Transformative CEO, they have identified the key traits and characteristics that describe this remarkable type of leader.

Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You’ll learn how to:

  • Turn around a company

    (Marvel Entertainment)

  • Build superior customer service

    (Zappos)

  • Think big and go global

    (MTV International)

  • Perform while transforming

    (UPS)

  • Have a higher purpose

    (ING DIRECT)

  • Innovate and make everything better

    (Eggland’s Best)

You’ll learn how CEOs think and act in good times and bad—and you’ll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others.

The Transformative CEO provides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader.

Find out how:

HOME DEPOT cofounder and CEO Bernie Marcus built a new model of retail culture for customers—from the ground up.

1-800-FLOWERS.COM founder and CEO Jim McCann turned the 800 number into a brand—and delivered record profits and growth.

PAUL MITCHELL SYSTEMS founder John Paul DeJoria higher purposes first—success unshared is failure.

BLACK ENTERTAINMENT TELEVISION (BET) CEO Robert L. Johnson founded a television network–and tranformed television.

CAMPBELL SOUP CEO Douglas Conant warmed up employee morale—and made its business hot again.

Author(s): Jeffrey J. Fox  

ISBN 10: 0071794980
ISBN 13: 9780071794985
Pages: 256
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Other books by Jeffrey J. Fox

1. Dollarization Discipline: How Smart Companies Create Customer Value... and Profit from It
2. Don't Send a Resume: And Other Contrarian Rules to Help Land a Great Job
3. How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times
4. How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees
5. How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
6. How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
7. How to Become CEO: The Rules for Rising to the Top of Any Organization
8. How to Get to the Top: Business Lessons Learned at the Dinner Table
9. How to Land Your Dream Job: No Resume! And Other Secrets to Get You in the Door
10. How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know
11. Rain: What a Paperboy Learned about Business
12. Secrets of Great Rainmakers: The Keys to Success and Wealth

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