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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads


The classic (and irreverent) bestselling guide to creating great advertising "Hey Whipple, Squeeze This" has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Author(s): Luke Sullivan  

ISBN 10: 1118101332
ISBN 13: 9781118101339
Pages: 400
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Other books by Luke Sullivan

1. Hey, Whipple, Squeeze This

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