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Hey, Whipple, Squeeze This


Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

Author(s): Luke Sullivan   Edward Boches  

ISBN 10: 1119164001
ISBN 13: 9781119164005
Pages: 448
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