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Growth Hacker Marketing


Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map. A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Author(s): Ryan Holiday  

ISBN 10: 1591847389
ISBN 13: 9781591847380
Pages: 111
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Other books by Ryan Holiday

1. Ego Is the Enemy
2. Stillness Is the Key
3. The Obstacle is the Way: The Ancient Art of Turning Adversity to Advantage
4. The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
5. Trust Me, I'm Lying: Confessions of a Media Manipulator Hardcover (6/25/2013)
6. Trust Me, Im Lying

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