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Crossing the Chasm


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.

Author(s): Geoffrey A. Moore  

ISBN 10: 0060517123
ISBN 13: 9780060517120
Pages: 256
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Other books by Geoffrey A. Moore

1. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
2. Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
3. Escape Velocity: Free Your Company's Future from the Pull of the Past
4. Gorilla Game Picking Winners in High Technology
5. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
6. Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy

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