Winning at Innovation: The A-to-F Model

Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation.

Author(s): Fernando Trias de Bes

ISBN 10: 0230343430
ISBN 13: 9780230343436
Pages: 288

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