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The Site Book


Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around dozens of real-life examples of sites that work, sites that don't - and all the reasons why - this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book features: In depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, drop-in features, physical surroundings, image, trade area, growth strategies, competition, and cannibalism.

Author(s): Richard M. Fenker  

ISBN 10: 0940352109
ISBN 13: 9780940352100
Pages: 165
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