The Design of Everyday Things

Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers.

Author(s): Donald A. Norman

ISBN 10: 0465067107
ISBN 13: 9780465067107
Pages: 257

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Other books by Donald A. Norman

1. The Design of Everyday Things

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