The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything


From raising money to hiring the right people, form defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science - the art of the start.

Author(s): Guy Kawasaki  

ISBN 10: 1591840562
ISBN 13: 9781591840565
Pages: 240
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Other books by Guy Kawasaki

1. Enchantment: The Art of Changing Hearts, Minds, and Actions
2. Hindsights : The Wisdom and Breakthroughs of Remarkable People
3. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
4. Rules For Revolutionaries
5. Rules for Revolutionaries : The Capitalist Manifesto for Creating and Marketing New Products and Services
6. Selling the Dream: How to Promote Your Product, Company, or Ideas - And Make a Difference - Using Everyday Evangelism
7. The Art of Social Media
8. The Art of Social Media
9. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
10. The Macintosh Way

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