Methods of Persuasion


Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social ...

Author(s): Nick Kolenda  

ISBN 10: 0615815650
ISBN 13: 9780615815657
Pages: 240
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