Marketing: A Love Story: How to Matter to Your Customers

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Author(s): Bernadette Jiwa

ISBN 10: 1500619213
ISBN 13: 9781500619213
Pages: 94

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5 Books that will make you better at marketing yourself - List by The Museâ„¢

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