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Harvard Business Review on Thriving in Emerging Markets


If you need the best practices and ideas for gaining market share in developing economies-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Manage risk in unstable environments

Ward off political threats to your business

Customize your business model for emerging markets

Tailor your strategy to capitalize on countries' strengths

Gain ground on emerging giants

Compete in China's new high-tech market

Win the war for talent in developing economies

Serve the bottom of the pyramid profitably

Author(s): Harvard Business Review  

ISBN 10: 142216263X
ISBN 13: 9781422162637
Pages: 272
Format: Paperback
Publication: 5/31/2011
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