Stop pushing products-and start cultivating customer relationships.
If you need the best practices and ideas for marketing today-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
Figure out what business you're really in
Collaborate with customers to meet current and future needs
Create products that perform the jobs people need to get done
Get a bird's-eye view of your brands' strengths and weaknesses
Tap a market that's larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing
Report an error with this book