Fresh ideas can mean big profits-but only if they make it to market and sell.
If you need the best practices and ideas for creating and delivering new products and services-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
Decide which ideas are worth pursuing
Adapt offerings from the developing world to wealthy markets
Plan all-new ventures by testing and tweaking
Tailor your efforts to meet customers' most pressing needs
Make inexpensive products on a vast scale
Measure and improve innovation performance
Avoid classic pitfalls such as stifling innovation with rigid processes
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