How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable-but don't have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
Turn angry customers into loyal advocates
Get more people to recommend you
Boost customer satisfaction by satisfying your employees
Focus on profitable customers-whether they're loyal or not
Invest in the right CRM technology for your business
Mine customer data for more effective marketing
Increase your customers' lifetime value
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