Free Prize Inside: How to Make a Purple Cow

<p class="null1">How to find the 'soft innovation' that will make your product, service, school, church, or career worth talking about</p> <p>We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller <i>Purple Cow</i> taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth-and the only real way to get word of mouth is to create something remarkable.</p> <p><i>Free Prize Inside</i>, the sequel to <i>Purple Cow</i>, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.</p> <p>Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes:<br> ??The Tupperware party, which turned buying plastic bowls into a social event<br> ??Flintstones vitamins, which turned a serious product into something fun<br> ??The free change-counting machine at every Commerce Bank branch<br> ??The little blue box from Tiffany, which makes people happy before they even open it</p> <p>This book offers a way to create free prizes quickly, cheaply, and reliably-and persuade others in your organization to help you bring them to life.</p>

Author(s): Seth Godin  

ISBN 10: 1591841674
ISBN 13: 9781591841678
Pages: 256
Format: Paperback
Publication: April 24, 2007