MyBookList Logo

 

 

Customer Mania!: It's Never Too Late to Build a Customer-Focused Company


<br> Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. In <i>Customer Mania!</i>, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service -- creating a people-oriented, performance-driven, customer-first organization. Along with coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business. By drawing on examples from the world's largest restaurant company, Yum! -- owner of KFC, Taco Bell, Pizza Hut, Long John Silver's, and A&amp;W Restaurants -- the authors explain how any company, large or small, can develop a unified, people-first, customer-oriented culture. Packed with practical insights, Customer Mania! emphasizes four critical steps: <p><b>? Set Your Sights on the Right Target.</b> The bottom line grows from taking care of customers and creating a motivating environment for your people.</p> <p><b>? Treat Customers the Right Way.</b> Determine the kind of experience you want your customers to have as they interact with every part of the company.</p> <p><b>? Treat Employees the Right Way.</b> Use strategies ranging from smart hiring to training and development to managing performance and creating a recognition culture.</p> <p><b>? Build the Right Kind of Leadership.</b> You can't do it all yourself, so let your people put their own brains to work and then support them all the way.</p> <p> By relying on these concepts, businesses everywhere can cultivate passionate and engaged team members who contribute to the company's overall success. From CEO to middle manager to the person facing the consumer, <i>Customer Mania!</i> is a vital tool for enhancing their experience -- and their customer's.</p>

Author(s): Ken Blanchard  

ISBN 10: 0743270282
ISBN 13: 9780743270281
Pages: 208
Format: Hardcover
Publication: November 2004
Find this book on Amazon

 

This books is in the following lists (2)



Related YouTube Videos (add a video)

Add the YouTube URL below and submit:

To add a YouTube video, please copy the video's URL on YouTube and submit by clicking "Add".
The URL should look something like this: https://www.youtube.com/watch?v=CXQdBuuanI8
How to copy the videos URL from YouTube

No video yet, want to add one?

Related Articles (add an article)

Add an article URL below and submit:

To add an article, please paste the article's URL and submit by clicking "Add".
Below is an example of a valid URL:
How to copy and paste a webpage URL

No article found, do you know any related to this book?

Other books by Ken Blanchard

1. Administracion Por Valores
2. Big Bucks! Audio (May 2000)
3. Big Bucks!: How to Make Serious Money for Both You and Your Company Hardcover (April 2000)
4. Building Better Business Teams: Proven Strategies that Get the Best from Your People (Collection) (9/19/2012)
5. Business Ethics Leadership by Example Audio (May 2004)
6. Business Ethics Leadership by Example (2004/05/01)
7. Clientes Incondicionales Paperback (February 2005)
8. Customer Mania!: It's Never Too Late to Build a Customer-Focused Company (2005/01/03)
9. Customer Mania!: It's Never Too Late to Build a Customer-Focused Company (2005/11/07)
10. El corazon de un lider/The heart of a leader Paperback (2000/01/01)
11. El Manager al Minuto (The One Minute Manager) Paperback (March 2003)
12. El Refugio Mas Calido y Seguro / The Most Loving Place in Town: Una Parabola Contemporanea de la Iglesia / A Modern Day Parable for the Church Paperback (October 2010)
13. Empowerment Paperback (May 2003)
14. Empowerment Paperback - Spanish (September 2006)

Report an error with this book