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Contagious


Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Author(s): Jonah Berger  

ISBN 10: 1451686587
ISBN 13: 9781451686586
Pages: 256
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Other books by Jonah Berger

1. Contagious: Why Things Catch On

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