New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.
With their breakthrough strategy for seizing industry leadership and dominating the markets of tomorrow, Hamel and Prahalad challenge executives the world over to stop the unrewarding and ultimately dead-end process of downsizing and enter the dynamic realm of industry transformation.
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