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A technique for producing ideas


This is the original version of Young's seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists. A step-by-step technique for sparking breakthrough creativity in advertising--or any field "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.s#volumes

Author(s): James Webb Young  

ISBN 10: B002BAAFNY
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Other books by James Webb Young

1. A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!

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