The Top 10 Marketing Books of All Times - List by Invesp™

List of Top 10 Marketing Books of All Times

Books in list (10)


Title: Buy Ology

Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product ...
Author(s): Martin Lindstrom;Paco Underhill
ISBN 13: 9780385523899
Pages: 254
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Title: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Author(s): Joe Pulizzi
ISBN 13: 9780071819893
Pages: 352
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Title: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Both a practical social media training tutorial and an A-Z desk reference, this book is organized to provide fast answers to specific questions -- ranging from defining metrics and organizational guidelines to earning followers and managing ...
Author(s): Olivier Blanchard
ISBN 13: 9780789747419
Pages: 292
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Title: The Anatomy of Buzz

Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer selling. 40,000 first printing.
Author(s): Emanuel Rosen
ISBN 13: 9780385496681
Pages: 303
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Title: Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas business people, teachers, politicians, journalists, and others struggle to make their ideas stick.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.

In this indispensable guide, we discover that sticky messages of all kinds from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures) the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

Author(s): Chip Heath
ISBN 13: 9781400064281
Pages: 336
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Title: Conversion Optimization: The Art and Science of Converting Prospects to Customers

With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract.
Author(s): Khalid Saleh;Ayat Shukairy
ISBN 13: 9781449377564
Pages: 250
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Title: Selling the Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into ...
Author(s): Harry Beckwith
ISBN 13: 9780446672313
Pages: 272
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Title: Permission Marketing: Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

4. Once people become customers, do you work to deepen your permission to communicate with those people?

And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

...the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it...

Author(s): Seth Godin
ISBN 13: 9780684856360
Pages: 256
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Title: Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Author(s): Robert B. Cialdini
ISBN 13: 9780061241895
Pages: 336
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This book is in (14) other book lists, learn more.

Title: Positioning: The Battle for Your Mind

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.
Author(s): Al Ries;Jack Trout
ISBN 13: 9780071373586
Pages: 213
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This book is in (6) other book lists, learn more.

 


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Top 10 Marketing Books of All Times


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