Rethinking the Future: Rethinking Business Principles, Competition, Control, Leadership, Markets and the World looks at how organizations can be redesigned to survive and thrive in tomorrow's hypercompetitive global environment. Rethinking the Future gives readers a framework for understanding the big picture. It provides a panoramic perspective that is accessible and lies within an easily understood context. This book takes the place of an entire bookshelf on business strategy. It is essential reading for anyone concerned with business success beyond the next quarter.
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