Made to Stick: Why Some Ideas Survive and Others Die


Author(s): Dan Heath  

ISBN 10: 0739341340
ISBN 13: 9780739341346
Format: Compact Disc
Publication: January 2007
Edition: Unabridged
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Other books by Dan Heath

1. SWITCH: Como cambiar las cosas cuando cambiar es dificil / How to Change Things When Change Is Hard Paperback (4/5/2011)
2. Switch: How to Change Things When Change Is Hard Hardcover (February 2010)
3. The Myth of the Garage And Other Minor Surprises (11/8/2011)
4. The Power of Moments
5. Upstream

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