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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition


From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

Author(s): Alina Wheeler  

ISBN 10: 1118099206
ISBN 13: 9781118099209
Pages: 326
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